Majority answer: 18-21
Analysis: It would appear through the answers that people in there older teenage watch horror films much more than older audiences,12-17 was the most popular showing us that there is a younger audience for this film whereas 21+ was the lowest answer to this question,showing that 21+'s are not interested and therefore we don't have to make the film appealing to them, obviously the majority audience will influence the film certificate,This would give the film a 15 certificate,this also matches the violence in the film.
2.What is your gender?
Majority answer: Female
Analysis: The results show that women are more likely to watch horror films and be interested in the genre,this will affect our film and make us more likely to show more empowered female characters,characters like the final girl. Obviously there will be no major changes because women like the genre because of what it is they don't want it changed or they wont like it. There is still a big male following of the genre and this leads me to believe that on a bigger scale the results would have shown an approximate 50/50 split. This wouldn't effect the film either way.
3.What is your occupation?
Majority answer: College Student
Analysis: This questions answers clearly show that people who are teens are interested in the horror genre more than adults,this further backs up the first question;therefore when making the film we would need to use popular genres with teens,zeitgeist genres would be things like sci-fi (Doctor who, Alien.) and Zombies (Walking Dead,World War z.). This could also effect the way we market our film, considering what would appeal to college students, where to advertise so for example, a relevant media platform for advertising aimed at teens may be on Facebook, Twitter or YouTube, as well as what do they want to see in the film itself. As a generation who have grown up with Horror becoming more and more realistic, With films and video games being growingly gruesome and aggressive, it could be argued they may be desensitised to horror, now needing more extreme and visually aesthetic shots with nothing hidden.
4. How often do you watch horror films?
Majority answer: Sometimes
Analysis:The answers for this question were spread, however the highest answer was 'sometimes' this may suggest our audience may watch horror films more casually and are not perhaps major horror fanatics that would go out of their way to watch horrors regularly. This would mean in order to target a specific audience and ensure figures at box offices on release of our film we would need to but a lot of time and effort into in strategizing a marketing and distribution plan, making sure this is a horror film they need to go out of their way to see. Although this is the case the results were very spread out and there were no real conclusive results, this wouldn't make a huge difference because people seem to watch horror more often than not.
5.What is your favorite horror film/series?
Majority answer:American Horror Story
6. What form of media do you use to watch horror?
Majority answer: Online
Analysis: It would appear this question shows that most audiences are more inclined to watch Horror online rather than at the cinema or on television, DVDs, books etc. This may be due platforms such as Amazon Prime online, Netflix as well as the illegal but very active sites used to Stream films. However this may be used to our advantage regarding our marketing and advertisement of the film as people can watch most forms of media online on a growing range of technical devices,therefore we would need to make the advertisement as extensive as possible, where our intended audience will see them, again, using media platforms such as Twitter, YouTube, Facebook, Amazon etc.
7.What do you most like to see in horror media?
Majority answer: Psychological
Analysis: Although Psychological is the most popular genre there is a general liking to everything,it seems to be that people like horror with aspects of all the horror genres,therefore when we are making our own horror film we will try to include aspects of all horror genres so we can appeal to the biggest audience possible. It would appear no one is interested in Ghost or Supernatural films so therefore we will not include those aspects in our own film. It may also be the case that most Psychological Horrors posses more of a story behind them, which may be a contributing factor to this sub genres success, as well as being made to jump they can also follow this story which keeps their interest or as we might say 'on the edge of your seat' throughout the film, a good example is 'Shutter Island' which has many twists and turns.
8.What are you most influenced by in horror media?
Majority answer: Directors
Analysis: The questionnaire results show that people are interested in the works of certain directors. For instance, John Carpenter, Halloween therefore we should try and take inspiration from popular mainstream directors so that the audience notice our interest in the horror genre and its directors. It may be useful to research the most popular horror directors and identify key aspects of their film which audiences like most to use in our own film. Audiences like to identify the directors of horror films as if they have seen a film made by that director before it gives them an idea of what their next film will be like.
9.How likely would you pay to see a film about a group of teenagers trying to survive a zombie apocalypse featuring slasher like characters?
Majority answer: Likely
Analysis: Although this is the most popular answer the "unlikely" and "very unlikely" together outweigh the likely answers therefore we will focus on the aspects of the film we know audiences do like rather than focus on aspects they don't therefore our Maximizing our own films success.
10.What do you think a zombie horror should incorporate?
Majority answer: Jump Scares
Analysis: This was an easy to predict response because it is extremely expected of the zombie horror sub genre to include lots of jump scares although this would be acting conventional and wouldn't be too innovative it is effective. Other popular answers that were second most popular are "Gore","Plot","Good Looking Zombies" and "Unhappy Endings" People seem to be very split when they have there preference of film this is supportive of the earlier questions saying the like there horrors to be mixed and include other aspects of other horror sub genres.
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